Virgin Australia Airlines Pty Ltd is Australia’s second-largest airline after Qantas and is part of a very big family, the Virgin Group. The Group has become one of the most highly respected global brand names of the 21st century.
The airline was co-founded by British businessman Richard Branson and it is the largest airline by fleet size to use the ‘Virgin’ brand. It was established in November 1999 with two aircraft operating on a single route. Using a fleet of narrow-body Boeing and Embraer jets, and Airbus and Boeing widebody jets., the airline has grown to directly serve 29 cities in Australia from hubs in Brisbane, Sydney and Melbourne. Virgin Australia is now based in Bowen Hills, Brisbane QLD Australia.
To compete more effectively with Qantas in the business travel market, the company took its strategy further by introducing new uniforms, new catering options on board and new widebody aircraft in 2011. It also introduced business class in January 2012 and renaming the brand to from Virgin Blue to Virgin Australia.
The Virgin Group has created more than 300 branded companies worldwide since the establishment of its first company, Virgin Records, employing approximately 50,000 people, in over 30 countries. They operate in different sectors ranging from mobile telephony to transportation, media/music, fitness, travel, and financial services. For space tourism operation, the company will soon launch Virgin Galactic. They make sure to deliver a quality service by empowering its employees and facilitating and monitoring customer feedback. Through this, they can continue to improve the customer’s experience through innovation. The company believes in making a difference and stands for the principles of value for money, innovation, quality, fun and a sense of competitive challenge. Virgin Australia shares these values and are determined to become the airline of choice for corporate and leisure travellers alike.